Pendoring embraces country and industry to promote, unify and celebrate the richness of South Africa’s creative content in all its indigenous languages.
Originally created in 1995 to promote and stimulate the use of Afrikaans in advertising, Pendoring has gone through a number of changes to celebrate all our indigenous languages.
In 2016, they amended their rules so that all indigenous languages could compete on equal footing and in 2018, they went a step further and eliminated prises that rewarded Afrikaans separately from the remaining 9 languages.
In 2020 they took steps to ensure that Pendoring doesn’t promote creative content creation in just the advertising industry, but now also welcomes books, music videos, social media content and so much more – as long at least 70% of the entry is in an indigenous language.
To learn more visit: https://www.pendoring.co.za/